A crying infant provides the setting for a young father who attempts to use communications technology to deliver a convenient solution for his current dilemma but a more poignant message is that “technology will never replace love or the most basic of human communications”. This smartphone TV commercial has a message that is relevant for many countries all over the world.
The crying infant appears to need his mother and seems to be irritated and terribly unhappy!
The father calls for help and his wife picks up the phone in a hurry.
The image of the mother on the smartphone videophone function is unsuccessful as the baby continues to cry!
The infant continues to cry and the smartphone collaboration between husband and wife has not solved the problem!
The troubled Dad decides put down the smartphone.
The father stares at his child but doesn’t know what to do!
The father picks up and gently embraces the infant.
The mother starts to shed tears when she sees her husband gently caring for their child who magically stops crying!
“Technology will never replace love” is a message that continues to resonate in a world that is continuously impacted by the convenience and innovations on people’s lives by the progress of technology but nurturing a child is a very human experience that technology can never duplicate or replace! Love can not be replaced by Technology!