A Coca-Cola Promotion Campaign at a University Brings Freshman Students Together!!!

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A unique Coca-Cola marketing promotion recently took place at a university which devised an ingenious to bring first year students together in a very stylish way.

Here is a freshman student sitting alone at the campus of university since she hasn’t met any new friends.

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Meanwhile, a Coca-Cola vending machine has been positioned in the middle of a meeting square at the university.
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An individual student cannot open the bottle on his own. He needs the assistance of someone else!
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A specially made mechanism on the bottle cap requires two people to come together to open the bottle as shown in this diagram.
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Here are two students opening their bottles together.
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This type of collaboration is an effective way of making friends!
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