source: YouTube
One of the most famous beer brands in the world is “Heineken” and this television commercial has a unique message and approach which attracted the attention and acclaim of online viewers worldwide! The commercial feature a man who continuously decline the offer of a bottle of “Heineken” beer from various people. Since this commercial is a promotion for drinking “Heineken” beer, the contents of the TV commercial appear to send mixed messages! Later on, the aim of the commercial becomes clearer and it is a heartwarming and poignant message that is extremely effective and very memorable!

A man keeps rejecting the offer of a “Heineken” beer!

He can recommend Heineken to various people, but refuses it at all!

source: YouTube
So many people offer the man a bottle of beer but he keeps rejecting their overtures!

The commercial quickly changes to an older image of the man who is now a grandfather.
source: YouTube
The grandfather is also offered a bottle of “Heineken” beer but even now he refuses!
出典：YouTube
No, why? Is it?

Oh! He kept refusing because he was planning to drive and didn’t want to risk his future!

source: YouTube

When You Drive, please never drink is the key message of the TV commercial!

source: YouTube
It is clear that that this TV commercial is actually trying to promote responsible behavior for people who drink “Heineken” beer! By the way the man in the commercial who continues to refuse the offers of a “Heineken” beer is named “Jackie Stuart” who is a world famous Formula One Race car driver who is also a vocal proponent of safe and responsible driving behavior!

Please see the extended video below!

See Video Here

What did you think?

It was surprising to see such a message in a beer commercial! I think that “Heineken” created a socially responsible commercial that attempts to communicate a heartfelt and responsible message!

Never drink and drive under any circumstances!